Branded Social Media Creation
Brand Specific Content Creation
Social Media Management
Social Media Advertising
ANALYTICAL TOOLS
How much do you actually know about the effects of your social media marketing efforts? Do you understand trending? Do you know how your content affects your target audience? Moreover, can you really tell what your target audience needs? And how about your competitors – are you aware how your content is perceived compared to the content provided by similar companies? This is where social media analytics tools come in to give you detailed insights into all of these questions.
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Google Analytics
Google Analytics is a website traffic analysis application that provides real-time statistics and analysis of user interaction with the website. Google analytics enables website owners to analyze their visitors, with the objective of interpreting and optimizing website’s performance & advertising campaigns . Google analytics can track all forms of digital media and referring upstream web destinations, banner and contextual advertisements, e-mail and integrates with other Google products. The data provided by Google analytics is designed especially for marketing and webmasters alike in gauging the quality of traffic they are receiving and the effectiveness of their marketing efforts.
Data Box
Databox is business analytics Key Performance Indicator dashboard. It gathers all your metrics in one place and helps you deliver the crucial KPIs across multiple devices. Databox KPI dashboard will deliver your metrics via native mobile iOS and Android apps, browser, big screen, Apple Watch® or even through your Slack channels. In essence, Databox is not an analytics tool that will allow you to perform comprehensive or drill-down analysis. It will, however, help you understand how your business performs from day-to-day, with its beautiful dashboards and features like Daily Scorecards, Smart Alerts and Favorites.
PPC MARKETING PLATFORMS
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads are clicked. PPC advertising is one of the most efficient ways to get your brand or message in front of an audience and allows you to be much more targeted with your advertising, precisely taking aim at your target market, making it more effective than other methods of online advertising.
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Google Ads Coming Soon
Google Ads, AKA Google AdWords, is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. The actual position of your ad is determined by your ad rank (Maximum Bid times Quality Score). The highest ad rank gets the 1st ad position. Your actual CPC will be determined by the ad rank of the next highest ad below you divided by your Quality Score.
Facebook Ads
Facebook advertising is becoming known as one of the cheapest way to advertise your business online, undercutting the likes of Google ads and traditional web ads. Not only that, but Facebook also allows you to be much more targeted with advertising, precisely taking aim at your target market, making it more effective than other methods of online advertising.
